Comments on: Book Review: Purple Cow by Seth Godin http://www.apeofsteel.com/1132/book-review-purple-cow-by-seth-godin In Pure Water, No Fish Tue, 05 Jul 2011 16:53:20 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: JD http://www.apeofsteel.com/1132/book-review-purple-cow-by-seth-godin/comment-page-1#comment-956 JD Wed, 03 Mar 2010 16:24:35 +0000 http://www.apeofsteel.com/?p=1132#comment-956 I would also recommend "Positioning" - concerned with the marketing and how your company is perceived by the customer. <strong>By Al Ries? http://www.apeofsteel.com/9/positioning-the-22-immutable-laws-of-marketing :) </strong> I would also recommend “Positioning” – concerned with the marketing and how your company is perceived by the customer.

By Al Ries? http://www.apeofsteel.com/9/positioning-the-22-immutable-laws-of-marketing :)

]]> By: FiscalStudent http://www.apeofsteel.com/1132/book-review-purple-cow-by-seth-godin/comment-page-1#comment-937 FiscalStudent Sat, 20 Feb 2010 22:56:19 +0000 http://www.apeofsteel.com/?p=1132#comment-937 I haven't read this, but from reviews and descriptions I've read it seems to be a repackaged version of Guy Kawasaki's "10 Rule for Revolutionaries"... <strong>DC: I think they follow some of the same general themes. I would say Rules for Revolutionaries is a bit more systematic and perhaps does a deeper analysis, whereas Purple Cow more inspirational. I think they're both worth a read, they complement each other.</strong> I haven’t read this, but from reviews and descriptions I’ve read it seems to be a repackaged version of Guy Kawasaki’s “10 Rule for Revolutionaries”…

DC: I think they follow some of the same general themes. I would say Rules for Revolutionaries is a bit more systematic and perhaps does a deeper analysis, whereas Purple Cow more inspirational.

I think they’re both worth a read, they complement each other.

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