Mar 4, 2010
Further evidence for Social Media ‘Crossing the Chasm’
Following on from my previous post about Salesforce Chatter pushing Social Media across the chasm, here’s a very insightful opinion piece on why ExactTarget’s acquisition of CoTweet will legitimize social media as a mainstream marketing technology. More and more enterprise software companies are accepting social software as a business tool – it’s no longer just an experimental playground for web developers.
Link: Objective Marketer on Integrated Social Media
