Most statistics and 'experts' are not only wrong but dangerous.
John Mullins and Randy Komisar describe the building blocks of a resilient business model, and how to take inspiration from successful businesses to avoid failure.
An excellent and very practical step-by-step guide to Customer Development, Minimum Viable Products, and Market Segmentation from two very experienced practitioners.
Marc Benioff documents the path that took Salesforce.com to greatness and invented the Software as a Service model.
Geoffrey Moore's classic strategy on how to dominate new innovative markets.
How to analyze the motivations of people within your team and increase the level of cohesion between them.
A practical, well-designed book on how to analyze, strip down, and re-engineer business models.
An engaging primer on fundamental Game Theory.
Seth Godin's must-read guide to creating outstanding products people love.