Dave Concannon

The types of sites I read have slowly migrated away from pure technical sites talking about monkeying around with with code towards sites discussing business, customer development, marketing, and general startup concepts. Here’s a list of my favorite authors, blogs, podcasts, and forums dealing with these topics. Who else should I be listening to? Let me know in the comments.

Update: All the best Lean Startup and Customer Development resources in one place: http://www.leanstartupfeed.com/

Customer Development and Lean Startups

Steve Blank

Steve Blank is a successful startup veteran and MBA lecturer in the Haas School of business at UC Berkeley. He took the lessons he learned in successfully marketing his startups to develop the concept of Customer Development in the must read book “The Four Steps to the Epiphany“. Seriously, if you’re working in a startup – you need to read this book.

http://steveblank.com/

Eric Ries

Eric Ries developed the Lean Startup methodology by combining concepts from the Toyota Production System (Lean Manufacturing), Agile Software Development, the OODA loop, and Steve Blank’s Customer Development model. The combination of these ideas results in a low-cost startup that is critically focused on rapidly producing a product which satisfies customer needs. There are some fantastic concepts in his writing which will inspire (Minimum Viable Product) and possibly scare the crap out of you (Continuous deployment for example).

http://www.startuplessonslearned.com/

Dave McClure

Dave McClure is a successful entrepreneur and angel investor. Dave mainly writes about using startup metrics to drive success. His “Startup Metrics for Pirates” presentation describes essential metrics any web application needs to measure to turn first-time users into obsessed fans. His refreshingly informal writing style pulls no punches, and his violent use of text color will make your eyes bleed. (The reason I have pictures next to each of these authors is mainly due to this loud advice. He’s right.).

http://500hats.typepad.com/

Individual Article of Merit:

This epic saga by Recess Mobile tries to map out the entire landscape of Customer Development and Lean Startups. I can only imagine how long it took them to write this one.

Startup Marketing

Sean Ellis

Sean is a seasoned startup marketer having led several companies through to IPO. He writes about Customer Development, PR, and startup marketing.  As a quick taster, check out his Venture Hacks interviews on bringing a product to market – Part One on what to do before Product/Market Fit & Part Two on what to do after Product/Market fit.

http://startup-marketing.com/

Brant Cooper

Brant is another very experienced startup marketer who is developing a series of tools and models based around the Customer Development methodology. He recently conducted a survey into the current Customer Development landscape which can be found here: Customer Development Survey. Most recently he put together a simple model which ties Customer Development, the standard sales funnel, and Dave McClure’s AARRR metrics into one cohesive whole [Available Here]. Highly recommended.

Together with Patrick Vlaskovits (@vlaskovits), he wrote the excellent “Entrepreneur’s Guide to Customer Development“, which I reviewed and would recommend highly.

http://market-by-numbers.com/

Venture Capital and Entrepreneurship

Fred Wilson

Fred is a VC at Union Square Ventures based in New York, which funds companies such as FourSquare, Boxee, and Etsy. His blog covers a wide variety of topics in the area of entrepreneurship and business strategy, and also a little bit of venture capital concepts. He provides a very interesting critical eye on technology industry news.

http://www.avc.com/

Mark Suster

Mark is a successful British entrepreneur who has “gone over to the dark side” to become a VC. He covers the gamut of entrepreneurial topics from raising startup capital, marketing, right down to the definition of  “Entrepreneurial DNA“. His fantastic interview on Mixergy was quite probably the most inspiring thing I listened to last year.

http://www.bothsidesofthetable.com/

Nivi & Naval (Venture Hacks)

Nivi and Naval have founded successful companies, and invested heavily in startups like twitter. They  cover a full range of startup essentials from securing funding from angel investors, how to choose company advisors, the psychology of a board of directors, and a fantastic selection of case studies on all of the above and more.

http://venturehacks.com/

Business Model Hacking

Alexander Osterwalder

Alexander’s blog centers around the Business Model Canvas methodology which involves analyzing business models, pulling them apart into their constituent parts and then reassembling them in interesting ways. Lego for business if you will. He uses an interesting tool sheet to aid this, which I think meshes perfectly into the lean startup concept of ‘pivoting’.

http://www.businessmodelalchemist.com/

Podcasts, Interviews, and Videos

Andrew Warner – Mixergy

Andrew Warner co-founded an internet business with his brother which went on to generate over thirty million dollars a year in sales. With Mixergy, Andrew has conducted some of the most inspiring and amazing interviews with entrepreneurs you’re likely to find. He conducts frank and probing interviews that dig deep into the mindset of his interviewees – people who have either taken their business to dizzying heights, or failed spectacularly trying.  As well as my personal favourite interview with Mark Suster listed above, you should check out this interview with Ben Huh of “Failblog”, or this amusing interview with Neil Patel of KISSMetrics. This is quite simply an amazing resource.

http://www.mixergy.com

Jason Calacanis – This Week in STartups

Jason co-founded weblogs Inc which grew to be a huge network of niche content sites, and was eventually acquired by AOL for a giant bag of money. TWiST interviews a wide range of guests in the technology sphere, and intermittent shows where listeners can ask Jason for advice. Very entertaining and informative.

http://thisweekinstartups.com/

Bob Walsh -  Startup success podcast

Bob specializes in news and advice aimed at MicroISVs at his blog 47 Hats. As opposed to the more general entrepreneurship podcasts listed above, the Startup Success Podcast digs into the more specialized issues faced by independant software vendors.

http://startuppodcast.wordpress.com/

Forums

Lean Startups Circle

A Google group centered around advice for entrepreneurs running lean startups.

http://groups.google.com/group/lean-startup-circle

Business of Software Forum

Joel Spolsky’s forum covering a range of issues faced by developers trying to market software.

http://discuss.joelonsoftware.com/?biz

Hacker News

Everything under the sun relating to technology and entrepreneurship. User driven article voting, hosted by Paul Graham’s startup incubator Y Combinator.

http://news.ycombinator.com/

Summary: A selection of industry leaders answer the question – Should I do an MBA, or should I start a business?

Photo courtesy of JustVodka@Flickr

Every once in a while I get the notion into my head that I’d like to do an MBA. I have a stack of GMAT study guides that I skim through, firing dusty synapses in the long-forgotten test-taking portions of my brain. I read through the theories, the course content lists, the testimonials from happy-looking people in suits and wonder if it’s really something for me. I left large companies for startups years ago and even in the toughest times have rarely looked back with regret. Is an MBA really something I want to devote my energy, money, and sanity to?

Then there’s the alternative: could I gain similar or better experience by jumping straight in and just starting something? An MBA is going to run upwards of €10,000 per year, what if I could take that money and start a software business, or try to take a product idea to market? One question remains – considering I have a list of potentially good ideas and the desire to work for myself “at some point” why haven’t I done it already? I’ve taken halfway-steps towards this sort of freedom by investing in a few Irish startups, but I still wonder why I haven’t fully immersed myself.

So which of these two paths is a recipe for success? I reckoned I could do worse than asking smart, experienced people that I admire what they thought, so I drafted an email and thought of some smart people who have inspired me recently.  Here’s the list (In alphabetical order…):

• David Heinemeier Hansson

  Creator of Ruby on Rails, and partner at 37signals. One of the most outspoken programmers you’re likely to find.

  It really depends on what you want to do. If you’re thinking about doing it on your own, I think an MBA is probably a waste of time. But if you want to work in a big corporation, then I’m sure that’ll look good on the resume. Only you will know whether you have that fire in the belly to chart your own waters. It’ll require more of you, but will probably be a lot more rewarding.

  Also, you don’t have to spend that much money starting a new business these days. You could try the “My Own Business” for a year and see if there was any traction. If not, you can always fall back on the MBA backup plan.

  Good luck.

• Sean Gallagher

  CEO of smarthomes, panel investor on the Irish series of Dragon’s Den, and MBA graduate.

  The first question must be – why do you want to do either?

  An MBA is great for developing and enhancing your overall knowlegde of business and in my opinion hugely beneficial to most of us. If you have technical background then learning about finance, accounting or strategy can be really helpful.

  If you are thinking of starting a business then having an MBA might well help you in the longer term to grow the business.

  Sometimes people feel that education can kill your desire to be self employed by highlighting too many risks when often it is about having massive self-belief and belief in your idea and just jumping in (with some homework done first I might add).

  My view is why not do both? In essence the business will benefit if you have a broader understanding of the principles and your studies will benefit from having some real life experiences on which to hang your new learning.

  Life is more then having and getting it is really about being and becoming. The real question is;
  What, or more importantly, who do you want to be or become and will either or both help you get there?

• Josh Kaufman

  Creator of the “Personal MBA“.
  

  If you’re ultimately interested in doing your own thing / starting your own business, self-education and moving forward with your small business idea is your best bet. The only advantage MBAs provide is a bigger hiring network within ~3 years of graduation, so if you’re not looking to take advantage of that, the time and opportunity costs of MBA programs are way too high.

• Guy Kawasaki

  CEO of Alltop, managing director of Garage Technology Ventures, and author of “The Art of the Start”, “Rules for Revolutionaries, and “Reality Check”.. Guy is an MBA graduate from UCLA.

  This depends on what you want to do. If it’s to work for a established company, maybe the MBA is better. If you want to be an entrepreneur, be an entrepreneur.

  Guy also included some great resources on Alltop:
  http://innovation.alltop.com/
  http://smallbusiness.alltop.com/
  http://venturecapital.alltop.com/
  

• Pat Lynch

  Acting CEO of YouGetItback, finance director of Compliance and Risks Ltd,  and MBA graduate. Pat has founded successful businesses such as Microtech Cleanroom Services and TICN (The investment club network).

  Depending on your focus, this could be a very easy question to answer. An MBA won’t necessarially make you money.

• Pat Phelan

  CEO and founder of Cubic Telecom and “Telecoms disruptor”. A serial entrepreneur in the telecoms arena.

  It’s all about ambition. I would suggest that an MBA leads to an office and a start-up leads (eventually) to freedom.

• Penelope Trunk

  Writer of expert career advice, and founder of three startups; most recently BrazenCareerist, a web service to help companies find candidates.

  You can only evaluate the MBA when you evaluate what you will do with it when you’re done, and whether you needed the MBA to do that in the first place. Usually the answer is no to an MBA.

  You can only evaluate doing the startup by evaluating the chance that it will meet your goals.
  You don’t tell me about the startup or about your goals for doing a startup, bu you probalby know both and that’s what you should think about.

  My instinct tells me keep your day job; try the startup at night until you get enough revenue to be profitable and then quit day job. Forget the MBA.

• Bob Walsh

  Business consultant and author of Micro-ISV: From Vision to Reality and several excellent ebooks, and moderator of Joel Spolsky’s “Business of Software” forum.
  

  Definitely doing a startup. Here’s why: Business Schools are repositories of knowledge about what has worked in the past. If your life’s ambition is to manage a LOB (line of business) for a large company an MBA is relevant. But if you want to not spend your life working for someone else, that means starting your own business(es). Also, over the next few years it’s a safe bet that disruption and change are going to be the order of the day in the business world.

  For existing businesses, this this is not good news. For startups, it’s opportunity time! Between the growing role startups play in society, the economy these past few years and major economic disruptions ongoing, there’s never been a better time to start a business.

• Paul Walsh

  CEO of Segala, Chair of the British Interactive Media Association, an advisor and mentor to several companies, and a partner in one of my favourite restaurants, Jaipur.

  The fact you’re asking the question leads me to believe that you haven’t recognised a real problem that people need resolved and you have the answer. So, in short, study for an MBA whilst you continue to earn money in full time employment.

  It doesn’t take much to start a company if you do it whilst working for someone and getting others to help build a site in return for a contra deal.   In my personal opinion, qualifications are over-rated.

  I’d never hire someone based on a qualification – unless I was looking for someone to build me a semantic web based application and they had a degree in computer science *and* knew what the semantic web was AND were able to build it. That said, a good friend of mine is getting a lot out of his MBA. Hope that helps.

Thanks to all who responded, these are some fantastic answers that have given me a lot to think about. But what do you think?