Dave Concannon

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In Pure Water, No Fish

MBA vs Startup – Which is a better choice?

Summary: A selection of industry leaders answer the question – Should I do an MBA, or should I start a business?

Image courtesy of JustVodka: http://www.flickr.com/photos/justvodka/7245135/

Photo courtesy of JustVodka@Flickr

Every once in a while I get the notion into my head that I’d like to do an MBA. I have a stack of GMAT study guides that I skim through, firing dusty synapses in the long-forgotten test-taking portions of my brain. I read through the theories, the course content lists, the testimonials from happy-looking people in suits and wonder if it’s really something for me. I left large companies for startups years ago and even in the toughest times have rarely looked back with regret. Is an MBA really something I want to devote my energy, money, and sanity to?

Then there’s the alternative: could I gain similar or better experience by jumping straight in and just starting something? An MBA is going to run upwards of €10,000 per year, what if I could take that money and start a software business, or try to take a product idea to market? One question remains – considering I have a list of potentially good ideas and the desire to work for myself “at some point” why haven’t I done it already? I’ve taken halfway-steps towards this sort of freedom by investing in a few Irish startups, but I still wonder why I haven’t fully immersed myself.

So which of these two paths is a recipe for success? I reckoned I could do worse than asking smart, experienced people that I admire what they thought, so I drafted an email and thought of some smart people who have inspired me recently.  Here’s the list (In alphabetical order…):

  • David Heinemeier Hansson

    Creator of Ruby on Rails, and partner at 37signals. One of the most outspoken programmers you’re likely to find.

    It really depends on what you want to do. If you’re thinking about doing it on your own, I think an MBA is probably a waste of time. But if you want to work in a big corporation, then I’m sure that’ll look good on the resume. Only you will know whether you have that fire in the belly to chart your own waters. It’ll require more of you, but will probably be a lot more rewarding.

    Also, you don’t have to spend that much money starting a new business these days. You could try the “My Own Business” for a year and see if there was any traction. If not, you can always fall back on the MBA backup plan.

    Good luck.

  • Sean Gallagher

    CEO of smarthomes, panel investor on the Irish series of Dragon’s Den, and MBA graduate.

    The first question must be – why do you want to do either?

    An MBA is great for developing and enhancing your overall knowlegde of business and in my opinion hugely beneficial to most of us. If you have technical background then learning about finance, accounting or strategy can be really helpful.

    If you are thinking of starting a business then having an MBA might well help you in the longer term to grow the business.

    Sometimes people feel that education can kill your desire to be self employed by highlighting too many risks when often it is about having massive self-belief and belief in your idea and just jumping in (with some homework done first I might add).

    My view is why not do both? In essence the business will benefit if you have a broader understanding of the principles and your studies will benefit from having some real life experiences on which to hang your new learning.

    Life is more then having and getting it is really about being and becoming. The real question is;
    What, or more importantly, who do you want to be or become and will either or both help you get there?

  • Josh Kaufman

    Creator of the “Personal MBA“.

    If you’re ultimately interested in doing your own thing / starting your own business, self-education and moving forward with your small business idea is your best bet. The only advantage MBAs provide is a bigger hiring network within ~3 years of graduation, so if you’re not looking to take advantage of that, the time and opportunity costs of MBA programs are way too high.

  • Guy Kawasaki

    CEO of Alltop, managing director of Garage Technology Ventures, and author of “The Art of the Start”, “Rules for Revolutionaries, and “Reality Check”.. Guy is an MBA graduate from UCLA.

    This depends on what you want to do. If it’s to work for a established company, maybe the MBA is better. If you want to be an entrepreneur, be an entrepreneur.

    Guy also included some great resources on Alltop:
    http://innovation.alltop.com/
    http://smallbusiness.alltop.com/
    http://venturecapital.alltop.com/

  • Pat Lynch

    Acting CEO of YouGetItback, finance director of Compliance and Risks Ltd,  and MBA graduate. Pat has founded successful businesses such as Microtech Cleanroom Services and TICN (The investment club network).

    Depending on your focus, this could be a very easy question to answer. An MBA won’t necessarially make you money.

  • Pat Phelan

    CEO and founder of Cubic Telecom and “Telecoms disruptor”. A serial entrepreneur in the telecoms arena.

    It’s all about ambition. I would suggest that an MBA leads to an office and a start-up leads (eventually) to freedom.

  • Penelope Trunk

    Writer of expert career advice, and founder of three startups; most recently BrazenCareerist, a web service to help companies find candidates.

    You can only evaluate the MBA when you evaluate what you will do with it when you’re done, and whether you needed the MBA to do that in the first place. Usually the answer is no to an MBA.

    You can only evaluate doing the startup by evaluating the chance that it will meet your goals.
    You don’t tell me about the startup or about your goals for doing a startup, bu you probalby know both and that’s what you should think about.

    My instinct tells me keep your day job; try the startup at night until you get enough revenue to be profitable and then quit day job. Forget the MBA.

  • Bob Walsh

    Business consultant and author of Micro-ISV: From Vision to Reality and several excellent ebooks, and moderator of Joel Spolsky’s “Business of Software” forum.

    Definitely doing a startup. Here’s why: Business Schools are repositories of knowledge about what has worked in the past. If your life’s ambition is to manage a LOB (line of business) for a large company an MBA is relevant. But if you want to not spend your life working for someone else, that means starting your own business(es). Also, over the next few years it’s a safe bet that disruption and change are going to be the order of the day in the business world.

    For existing businesses, this this is not good news. For startups, it’s opportunity time! Between the growing role startups play in society, the economy these past few years and major economic disruptions ongoing, there’s never been a better time to start a business.

  • Paul Walsh

    CEO of Segala, Chair of the British Interactive Media Association, an advisor and mentor to several companies, and a partner in one of my favourite restaurants, Jaipur.

    The fact you’re asking the question leads me to believe that you haven’t recognised a real problem that people need resolved and you have the answer. So, in short, study for an MBA whilst you continue to earn money in full time employment.

    It doesn’t take much to start a company if you do it whilst working for someone and getting others to help build a site in return for a contra deal.   In my personal opinion, qualifications are over-rated.
    I’d never hire someone based on a qualification – unless I was looking for someone to build me a semantic web based application and they had a degree in computer science *and* knew what the semantic web was AND were able to build it. That said, a good friend of mine is getting a lot out of his MBA. Hope that helps.

Thanks to all who responded, these are some fantastic answers that have given me a lot to think about. But what do you think?

Review of “MicroISV sites that sell”

Image courtesy of Simple Dolphin @ flickr     Image courtesy of Simple Dolphin @ flickr

 

     One of the recommendations from Brian Tracy’s “Psychology of Achievement” is to invest 3% of your take-home pay on yourself in the form of education – conferences, books, audio tapes, networking events etc.  So, since the start of this year I’ve been doing just that.  

     On St Patrick’s day,  Bob Walsh at 47hats.com had a half-price sale on his ebook “MicroISV sites that sell – Creating and Marketing your Unique Selling Proposition” .  Bob runs a sucessful MicroISV, moderates Joel Spolsky’s  Business of Software forum, and provides consulting advice to small businesses. He also runs the “MicroISV Digest” blog which is a great resource for new product information and ideas related to MicroISVs (Independant Software Vendors).

     I’ll preface this review by making it clear that I was not a big fan of ebooks. I had the preconceived idea that ebooks are generally sold by dodgy SEO types looking to scam people out of their money with stolen content, or sell scraped-together half-baked ideas using concepts from Tim Ferriss’  ”Four hour workweek” to market products without ever really having much soul in the idea.  Bob had built up enough credibility and goodwill with me from his MicroISV digest, and after reading the book I was glad that I took the leap.

     At some indeterminate point before managing a software company Bob was a reporter, and this is evident in the quality and clarity of his writing.  Fluff about his writing style aside, the content is on-point, succinct, and very practical.

      The book starts off with some basic mistakes that developers make when trying to convince customers to buy their product, and hammers home the point that people visiting a website have absolutely no emotional attachment to your product whatsoever. You might have spent several months of late nights polishing a masterpiece, but to them it’s just another widget on the internet. If you don’t make it clear why they’d want to buy your product, or if you make them jump through hoops to get at a demo they’re just going to escape (possibly into the arms of your competitors).

   After running through this list of top mistakes,  the book focuses on developing your unique selling proposition and provides a series of excellent questionaires to determine exactly who your product is aimed at.  Following up on this checklist, he delivers a very practical guide to what a customer is looking for in a site, from their initial impression right through to a compelling call to action that results in a sale. The USP is developed critically, ensuring that you’re concentrating on a very specific niche market and that you are targeting your product at how this user persona thinks.

    After reviewing and critiquing five successful MicroISV sites the book finishes up with some practical exercises and a final checklist to allow you to evaluate your own site.  I couldn’t find fault with this book, and was engaged throughout. The writing style is light and cleverly targeted at a technical audience who want to market their software, even using code analogies to push the message across.  A full table of contents is available at the bottom of the author’s ebook page.

    Does it deliver any value? Well, I’m now seeing product websites through a different set of eyes - the first thing I did after reading the book was come up with a checklist of changes for a site I work on, and sent out some pestering emails.

 

 

 

 

 

 

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