Dave Concannon

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In Pure Water, No Fish

Further evidence for Social Media ‘Crossing the Chasm’

Following on from my previous post about Salesforce Chatter pushing Social Media across the chasm, here’s a very insightful opinion piece on why ExactTarget’s acquisition of CoTweet will legitimize social media as a mainstream marketing technology. More and more enterprise software companies are accepting social software as a business tool – it’s no longer just an experimental playground for web developers.

Link: Objective Marketer on Integrated Social Media

How Social Media Changes Real Life experience

Last Friday (12 June 2009) I headed over to Donnington for some serious rockage at the Download Festival. As a young long-haired yob, Faith No More were my favourite band and I couldn’t pass up the chance to head over to see them. Traditionally music magazines were the sole way to get any sort of information on a band you were into. You’d pick up a mag 90% full of reviews of bands you really couldn’t care less about, only to read some tired perspective on what you were really into written by jaded journalists.

Social media changes all that. Before the gig, I could see detailed blog reviews by other fans, video clips, pictures,  and actual impressions from the band themselves. This level of unprecedented access to the music moves social media far out of attention-whoring or time wasting into something that’s incredibly meaningful.

And now, for those of you with good taste in music ;)

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